When Google+ launched with great fanfare last year, you may have cringed a bit – ugh! Another social network? Is this new platform worth adding to your Social Media to-do list? Truth be told, there’s plenty to admire about the Google+ platform…easy to set up and use and there is ample, interesting content to explore and share: Like on Facebook, you can have a personal G+ profile and a G+ Page for your business/brand. You can use your stream to post...

WGC was featured as the guest corporate blogger this week at Staples Promotional Products. Thanks to Crystal Wiebe, Staples Promotional Products Corporate Blogger & Social Media Strategist, for asking WGC to share insight and expertise with Staples brand business partners on effectively utilizing Social Media Marketing in business! Original Article can be found on Staples Promotional Products Corporate Blog. Integrating the use of Social Media in your business...

Thanks to friends, family and clients who came out and supported WGC’s Business Success Celebration event on Sunday, March 25, 4-6PM at Westport’s Beer Kitchen. WGC had 30+ attendees join the event and my business picked up the tab for the afternoon as a big “Thank You” to everyone who has consulted, supported, become a client and provided inspiration for me as an entrepreneur and business owner. People who had talked about meeting one...

If you’ve spent any time online recently – whether glancing at your Facebook wall, scanning a Twitter stream or reading articles on Mashable or even USA Today – chances are good you’ve seen mentions (and mentions and mentions) of Pinterest, the socialized virtual pinboard that has enticed and enraptured millions. About 5 Million users in November 2011 alone according to comScore.com. Pinterest is an online pinboard that functions as a social bookmarking...

In the ever-changing world of Social Media, each day presents a new challenge for industry experts to stay abreast of the constant changes and consistently evolving platforms. For businesses, musicians, non-profits or other business entities who maintain a Facebook Business or Fan Page, it is now official the format will change to the Facebook Timeline feature March 30…whether you want the format to change or not! Additionally, LinkedIn continues to evolve its...

Thanks to the Barb Larson and the Thinking Bigger Business Magazine for asking WGC to contribute to the December 2011 publication. Make sure your business website is working as hard at making sales as you do! Conversion of shoppers is just as important online as in person. Frustration with your online process or “cold feet” may cause an online consumer to bail. Here are four strategies your business can implement to help improve online consumer...

Special thanks to Diane Stafford & The Kansas City Star Business Section for featuring Will Gladhart Consulting in the November 07, 2011 publication article:  Many Business Employees Taking the Plunge into Business Ownership…This Startup Bore Fruit! A little more than a year after launching Will Gladhart Consulting, William Gladhart says he’s earning enough to live on and has survived “the hardest thing I’ve ever done.”  The digital and social...

After a long writing dry-spell (darn writer’s block), time to review online Marketing trends!  Unless your business is operating on Saturn, have probably noticed Quick Response Codes (QR Codes) popping up on storefronts, billboards, in magazines and traditional, visual marketing channels.  One would think with the way these QR’s look, they were created on Saturn!  These quirky 2D bar codes give businesses the opportunity to provide a wealth of knowledge to...